Sound matters: Getting it right for our audience

Posted by RISEN CHIKORE on

Audience research shows that nearly sixty percent of viewers have had some difficulty hearing what was being said in programmes. Some iewers may complain, but many more may simply switch over. Viewers with hearing loss will have even more difficulty. According to the charity Action on Hearing Loss the condition affects almost one in ten of the UK population.  Making a difference BBC programmes need to be of the highest quality and that means paying just as much attention to producing beautiful, clear, audible sound as it does to produce stunning visuals.  According to BBC research, it turns out that there...

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